Business

How to Create Your Own Digital Signage Content – 2021 Guide

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Written by John Marmolejo

Digital signage systems are becoming increasingly popular, especially since they can advertise content immediately to your workers and/or clients. The LCD screens are simply a medium for displaying the information you want, however, the content is what has the potential to improve your customer’s experience, as well as influence their purchasing decision.

But, if you just started thinking about implementing such a system into your workplace, you might be wondering – how can I correctly and properly create my own content for these digital signs? Fortunately, you’ll be able to read the answer to this question in the article below. Let’s take a closer look:

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  1. Firstly – Utilize Online Tools

Before you do anything else from this list, the first task that you’ll need to complete is to discover an online tool that could assist you with creating the message you want. Most of these platforms that you could utilize work on cloud-based tech, which means that you could access them from any place and at any time. Additionally, you’ll be able to easily share it with other people.

Now, you should know that there will be hundreds of options to choose from, hence, make sure that you opt for one that will suit your needs and requirement, but more importantly, confirms that you could utilize it even if you’re not computer-savvy. For more info about such platforms, check out this website.

  1. The Brand Needs to Be Visible Everywhere

Since people will see the content displayed on the signs, you’ll want to ensure that they know how actually created it. Besides it being able to attract the attention of your customers, you could also use it for advertising your brand, which will in return, help you with improving your brand awareness.

Hence, when working on it, ensure that you include branding as well. This means that you should use your company’s color scheme, do not forget to add your logo everywhere, carefully choose the font, and guarantee that it can be easily read and understood.

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  1. Always Notice Your Readers

As you might know by now, digital signage content can be easily customized and updated whenever you wish to, which is why you must use this advantage in order to produce content that’ll acknowledge the reader. For instance, if you apply this system for in-house communications, you should recognize all your team members.

This means that you could generate different graphs that will show all the accomplishments of your staff, you could make a ‘Worker of The Month’ competition, or you could wish your workers a happy birthday! All of this will inspire your employees to do better and it can also increase their productivity.

On the other hand, if you want to display the signs in your retail store, restaurant, or any other business where there are customers present, you should acknowledge them by sharing some of their reviews, feature their social media posts about your company, or you can simply say ‘thanks’.

  1. Your Locations is Crucial When Creating Messages

If you, for instance, have a store in New Jersey and one in Miami, you cannot really show the same information. This is why you have to think about the location of your company as well. Doing this will surely tell your clients that you care about them and that you do not use generic content for all your stores. Keep in mind, you’ll always want the messages to be different and unique.

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  1. Be Careful About Numbers

In order to ensure that your content can be understood and read, you must follow some of the basic tips when it comes to displaying numbers, especially since it will allow you to save space and it will make everything more credible. For starters, you should always use numerals, instead of writing the number with words.

Next, when you need to share specific data and statistics, always, I repeat, always utilize the exact information that you gathered and never round off the percentages you want to display. Lastly, you could choose to use numbers as social proof if your company has a strong following on different social media platforms.

  1. Always Utilize HQ Photographs And Videos

You’ll want your content to reflect the entire concept of your company, including the high standards that you have. This is why you need to ensure that you always use high-quality, high-resolution, and vivid photographs and videos. Keep in mind, if you do not have the photographs you need, you can always purchase stock photos.

  1. The Texts Must to Be Precise And Short

People do not want to read an advertisement that features a lot of text, mostly because they won’t be able to focus on it. Since they’ll probably focus on the screen for several seconds, you need to ensure that you use as few words as you can, but remember, those words should precisely and clearly inform your customers about your message. Additionally, if possible, you should use bullet points, instead of complete sentences.

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  1. It Must Be Entertaining And Fun

If your goal is to get your clients and staff engaged, you’ll need to ensure that the content you choose to display is entertaining and fun. You can opt for displaying various staff and company news, create interesting and compelling announcements, and as we already mentioned, you can create a reward system for both your staff and customers.

Conclusion

Implementing digital signage into your business is one of the most innovative and beneficial things that you could do in order to properly advertise your products and/or services. Not only will these signs help you with improving your sales, but you could also use them for teaching your customers about your products, and you can also utilize it for training your employees.

So, now that you know how to generate content for your digital signs, you might not want to lose any more time. Instead, you should go back to the beginning of this article and start with the first tip we mentioned – which is researching and choosing the most suitable tool you’ll use for creating content.

About the author

John Marmolejo