Business

Crucial Factors to Consider when Designing a Website in 2021

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Written by Quentin Hack

In a world where technology is becoming a crucial factor in shaping economic and social life, websites are gaining significance by day. Multiple studies have consistently revealed that technology is the future of the planet. According to Lucky Nugget casino, have already embraced modern marketing strategies where they search for clients and prospects through online platforms. Lucky Nugget Casino is a perfect example of some of the thriving online gaming platforms in India. On this platform, clients access various online games and slots, brilliant ways of unwinding after busy week schedules.

Websites are becoming major business breakthroughs. However, designing sites has proved a daunting task for most people but should not be the case. Planning is the first step towards having a successful website. The following are some crucial things to consider when designing a website.

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The target audience

Perhaps the first thing you should ask yourself before embarking on the process of creating a website is, who is the target audience? It is essential to have an insight into the target audience that you intend to use your website to reach. Invest time towards having a grasp of your audience. For instance, if you intend to create a cloth-selling website targeting to market your brand to young people, explore aspects such as pop culture and things that inspire the young generation. This step will help you understand what the target audience loves most and what motivates them and tailor your brand marketing strategies to identify with their needs.

The size of your website

It is time to plan for the structure of your website. This step serves as the blueprint of your journey to establishing a successful website. Start by creating a site map beginning with the top homepage. Once your top page is complete, create a map for the rest of your site. Other critical parts of your website include the about us page, contact pages, FAQs, and other content pages. Consider your site’s scale and the volume of information that you intend to display. What do you want your audience to know? How much content do you plan to show to them? What do you aim to achieve from the content? These questions will help determine the size of your audience.

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The content

You are making progress, and the next thing on your list is the content for your site. While content is not top of the overall design, it is essential, and you should not underestimate it. A 2016 study that involved allowing guests of a site to consume content for 15 minutes revealed that 59% of the respondents choose a beautifully designed site. A website can be equated to a blank piece of paper. Few words will push the audience away, leading to the failure of your website. Create content that gives guests a reason to visit and hang around your site to see your offering. Most consumers visit a site twice or more if it contains a clear message. Create content that engages your clients and prospects by optimizing it for their needs.

The brand

You are at the core of your site now. Your primary goal in creating the site is to sell your brand to prospective clients. For some businesses, a website provides the only avenue to present their brand visually. Always consider the image of the brand before embarking on marketing your brand. Imagine how the target audience will see your brand. Will it move them and give a reason to purchase them? What things will you do to pull even first-time guests to choose your brand over the thousands of brands from your competitors? Avoid turning your site into an ad-havoc platform full of disoriented marketing content. Build your brand content from scratch to give it a unique feeling; after all, you want to be the best. Consider the following questions;

  • Do you have a brand logo? Explore the elements of your brand logo and create an original one.
  • Which font will you use on your website? Choose a font that has better readability, such as Sans Serif Fonts.
  • What color will you use? Colour does wonder when designing a website. For instance, you can use a blue colour to represent your site’s formal or professional nature.

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Usability of the website

How user-friendly is your site? Is it simple and accessible to every guest? How have you utilized the visual cues? A successful website utilizes visual cues to the client’s advantage. The market is highly volatile, and clients and prospects will find a slight reason to leave your site. Please do not give them a reason to blame your site. Ensure there is consistency in your site. Use clear clickable elements, buttons and menus. A successful website includes indicators that guide guests, especially first-time visitors, to use the site. Avoid designing a complex website that simple users find challenging to use. Instead of using the Hamburger menus that are common for most websites, use header navigation.

The layout of the website and responsiveness

Website designing uses similar principles to designing a poster. Organize the pages to ensure a balance between texts and images. A study on selected users reveals that design is a crucial factor when viewing content online. Use a simple structure that is easy for the user to digest. Ensure that your visual cues are at a minimum to avoiding confusing the guests. An easier to navigate website has a distinct hierarchy of content.

Simplify it as much as possible to enable users to locate the content that they want. Another helpful trick is to wire-frame your website before embarking on a virtual interface. It will help you eliminate unwanted features and fix the layout’s design to what works most for your clients and prospects. Also, ensure that your website is responsive to give users a better experience. Being responsive will enable users to trust your website and increase their interest in your brand.

A successful website design takes planning and organization. Expose yourself to a variety of website designs before choosing the best one for you. Use a design that inspires your target audience.

About the author

Quentin Hack