A sales conversion is any action taken by a prospective client or lead that moves them closer to becoming a paying customer. And regardless of how much traffic you have on your website, the end goal is the number of lead conversions you can extract at the end of the day. That is the priority of digital marketing and sales.
E-commerce brands continually aim to enhance business profitability, and by doing so, they derive their success from their website’s online activity. A website that is optimized for lead generation traps clients like a magnet as they swipe through web pages. As a website owner, you should aim to eliminate any barriers to conversion. And whereas conversions are the most coveted thing on the website, the real question is, how can you increase your website’s conversion rate? This article compiles the tips you can tap into to optimize your website for more lead generation. More details on quick ways to increase your conversion rate can be found on Utopia.
Ensure that clients can easily contact you
Site responsiveness can do magic to your leads funnel. And what a better way to achieve that than making your contact information visible to site visitors? Ensure that the contacts to your business are easy and straightforward. Furthermore, you have to remember that no potential customers would want to dig through promotional pages or informational content to find your phone number. Make it quick and seamless.
Carry out regular Variant Testing
First and foremost, you need to have your website’s analytics before you can look for ways to boost your conversion rate. Once you have this data, you can pinpoint the exact aspects that are letting your conversion rate down.
You will realize that conversion rates are often boosted if you perform minor tweaks on your website instead of wholesome changes. But now and then, you have to improve your conversion optimization by regularly performing variant testing. This way, it will be easier to know the elements to adjust on your website to keep the leads coming.
State the benefits of your products clearly
Site visitors will search web pages with a product in mind. And if you want to make their work simpler, clearly list your product or service features. This way, it would be easier for customers to precisely tell if your products can help them solve their problems.
Create gated content
Web page gated content is the kind of information, content, product, or service that can only be accessible to users once they fill out a form with mandatory fields. This way, the content being searched for is locked, and the users will be prompted to complete a lead capture form before they can access the specified content or product. The most common type of gated content on online platforms and websites include but is not limited to:
- Research reports
- Guides
- E-books
- Online tools.
Enhance website clarity using colors and image customization
Images are quite prominent on web pages than text is. Images have a significant consideration than textual information. Research shows that sites that are reinforced with proper imagery and color have are 80% more recognizable.
You can reinforce offers on your website with images or color illustrations to make them more recognizable. You never know; the extra attention you elicit from images can command more leads.
Create a reward-based referral system
Reward-based referral systems mean that you are using your customers to bring in more leads in exchange for extra benefits. This strategy can be successfully used to increase conversions. How it works is that your customers get rewards for bringing leads to you, which could range from additional benefits to discounts from purchasing products or services from your stores.
This lead generation strategy works on the assumption that customers will give more consideration to recommendations made by their friends and close relatives. Therefore, encourage your regular customers to promote your product by bringing more leads into the funnel in exchange for extra benefits.
Host live online events
Hosting live events can humanize your website and bring in more conversions. Use in-person live events to talk about products and services that target your customer base. During such events, you can easily capture customers’ contact information via the process of event registration, etc. Moreover, live events are perfect opportunities you can take advantage of to connect with customers and answer their questions in real-time. The most common online live events you can use include but are not limited to:
- Zoom calls
- Webinars
- Workshops
- Video conferences
Promote your lead magnet
To increase your website’s conversion rate, you have to utilize the power of your lead magnet. To achieve that, you can redesign your site into segments that your visitors can easily find. To promote your lead magnets on your site, do the following:
- Use related lead magnets at the bottom of the blog post page.
- Highlight your lead magnet as a call-to-action on your landing page.
- Embed your lead magnet on the sidebar or menu bar.
- Introduce the lead magnet as an informative pop-up on the site.
Use Google Search Advertising
Increase your website’s conversion by paying a premium to have your website’s landing page show up at the top of search results for your target keywords. How this works is that when a user randomly types a search word, Google will crawl and index your web pages to compile all the results related to the specific keywords to find out which ones qualify the relevance.
The most relevant sites will be displayed based on their rank in premiums paid and content quality. This strategy is incredibly cost-effective as a means of advertising because you only get to pay the premium when users click on your ad.
Ensure the landing page matches the CTA
CTAs or calls to action buttons are more effective when positioned above the fold. The fold is the space on your website homepage that users can see without scrolling down. Unfortunately for most websites, the most visible part is below the fold. Thus, enhance direct visibility of your CTA to boost your website’s conversion rate fundamentally.
The bottom line
A company’s website can be different in terms of its profitability or failure. Great websites with optimal conversion rates have two things in common: optimized SEO, excellent customer engagement. If the two are correctly executed, then your customers and site visitors will be guaranteed a great experience, which translates to more conversion rates through your website.