Business

What is a Grand Opening Banner, and Why Does Your Store Need One? 

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Written by Quentin Hack

The opening of a new store is a milestone in the lifespan of any business. However, when it comes to 2021, opening a store during the pandemic is still possible with all the necessary safety protocols in place. Today’s era is indeed completely digital, and businesses are shifting online. However, local ones still hold a huge sway over customers. They still play a crucial role when it comes to providing the human touch and encouraging social interaction. The only exception today is stores need to have both an online and offline presence to ensure their daily operations run smoothly.

Adjusting to the new COVID-19 era

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The shift in demand from brick-and-mortar stores to online retail platforms is happening at a super-fast rate. If you’re a retail store owner or planning to launch a new retail store, you’re going to have to put in a lot of effort to attract consumers and compete with the rise of eCommerce platforms.

According to a recent study, the global eCommerce industry grew by “ten years” in 2020. The popularity of online retail platforms has also increased significantly in the past year. That means retailers will have to do their best to promote their stores. The use of banners has always been very effective when it comes to attracting consumers.

There are several ways in which you can store banners for promotion. Here’s a brief guide on store banners and why they’re extremely important for store owners

What are Store Banners?

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They have consistently been the most effective tool for store owners to grab customer attention. Whenever there’s a need to bring more customers to the store, a smart owner will put up a well-designed banner outside. Soon enough, the people who pass by the store will notice the banner and its contents.

If the banner design is appealing and the details mentioned in the banner pique the people’s interests passing by, they’re almost guaranteed to enter the store. Store banners are economical and efficient marketing tools. They’ve been tried and tested in countless stores, showrooms, and stores.

  • Pre-Grand Opening Banners – They are placed outside stores before the launch date. They make sure that the people who pass by the store location know about the upcoming business.
  • Grand Opening Day Banners – It is the banner that goes up on your store on the launch day. They typically feature welcoming messages. They invite people outside the store. Most grand opening day banners feature special incentives and offers. These offers further engage the interests of the masses.

The best owners consistently use both of these banners to drive up the hype around the launch of their new stores. For them, they are the best tools for introducing the new store to the local masses. If a person sees a banner outside a store, walks in, and has a good shopping experience, he or she is bound to become a loyal customer!

When it comes to the opening of your store, you must ensure that it is eye-catching to grab attention. The size and the design of the banner play a crucial role in making people and motorists note your banner. This is why you should entrust the responsibility of creating your grand opening banner to a reliable company with experience. To know more about creating the perfect grand opening banner for your store, click here.

With a good company, you will choose the right layout and template for your store. Rely on companies that have proven track records of designing grand opening banners. They often have a portfolio of different designs. You can carefully go through them one by one and choose the style and design you like the best.

There are again some companies that are ready to customize the banner layout and design for you. They will understand your business’s nature and take your specifications into account when they create the customized banner for you.

The biggest advantage of creating this banner is it is inexpensive and invokes the attention of local customers. Online marketing will also spread the word, but it has been found that residents like to visit stores in their neighborhoods often. If you completely focus on online marketing and neglect local marketing, you will lose out on a large chunk of customers.

Increase footfall on the first day

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When it comes to a store opening, it is obvious you want people to come in to make the event memorable. However, it is only possible when you advertise the same to your targeted audience. With social distancing being the norm in the age of the Pandemic, you cannot expect customers from areas far away to come and visit your store. You should rely on the residents that come out for walks and shopping with face masks and hand sanitizers.

The best way for you to invite them to your store is to place your grand opening banners at strategic points in the locality to catch their attention and spread awareness.

In short, these are the top benefits that grand opening day banners offer to stores –

  • They help new stores earn new customers.
  • Even if 5% of the people who look at the banner enter the store, the overall ‘buzz’ around the new one increases.
  • In addition to the publicity in the local community, grand opening day banners also attract the attention of local media groups. When local reporters see such banners, they feel motivated to learn more about the brand.
  • They also present the store owners with great photo opportunities. Upload the pictures of the banners on social media, and your store will have double the exposure!

Using them for store openings will continue to be a successful strategy for retail store owners. Now that the need to increase public attention is higher than ever for owners, they’ll need these banners to boost their brands.

About the author

Quentin Hack