Business

5 Reasons Why Video Production is Important in Marketing in 2021

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Written by John Marmolejo

In the world of digital marketing, being aware of the emerging trends is of the utmost importance. So, if you’re trying to devise a marketing plan for your business, you should think about investing in high-quality video production. Why? Well, because it’s quickly becoming the biggest trend in the marketing scene as of yet! Video is revolutionizing the way we perceive marketing, so it’s worth your time and attention.

Of course, as a manager, you might be hesitant to broaden your marketing strategies just like that. After all, it costs money, time, and effort and it requires a lot of planning.

So this is why, in this article, we will discuss our top 5 reasons why video production is essential for a successful marketing campaign in 2021.

So, without further ado, let’s get to the bottom of it!

  1. It helps you build relationships with your customers

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Good video production can help you leave a strong impression on your potential customers. Conveying an important message is 0easy with video materials as you can use the power of visual appeal, sound, and emotions to create the ultimate advertisement. A good relationship with your customers is essential to the long-term success of your business. Let your clients meet you as a brand! Show them what you’re all about with informative and fun videos!

A good video ad is something that your customers will probably want to share on their socials as well. A good example of this was the “Dumb ways to die” video campaign. You’ve probably forgotten that it was an actual ad, but you remember the tune and the funny lyrics, right? This is because the video has triggered an emotional reaction inside of you once you first saw it. It doesn’t matter if it made you laugh, dance, or feel bad for the characters, as long as it made you feel something, you’ll be more likely to remember it. This type of marketing is incredibly effective, so make sure to invest in video production for your next campaign.

  1. People pay more attention to videos

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A lot of research shows that mobile users simply prefer browsing videos to other types of digital media. Videos are easier to consume, and they can attract a lot of new traffic to your website. Also, as previously mentioned, videos are the most sharable among the different types of content. Your customers sharing your videos with their friends and family is free marketing, so make use of that!

Also, since video provides the consumer with both visual and audio stimuli, it’s easily the most memorable type of content out there. Many psychologists believe that we tend to remember emotions much better than we remember experiences, and the more stimuli we have, the stronger our emotional reaction will be. So yes, video production is incredibly important in every sphere of marketing!

  1. Google will reward you

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Videos can do wonders for the SEO of your website. Where you rank in search engines is of crucial importance to your long-term success.

Make sure to write engaging captions and titles, and include important keywords to improve your search engine ranking.  Some research suggests that having a video embedded on your websites massively improves your chances of appearing first on Google. So yes, never underestimate the power of a well-done video since it could completely transform your website!

Of course, writing engaging content and making SEO-boosting videos can be a bit time-consuming. The best way to deal with it is to hire a professional agency like the Inspira Digital Agency for example. Working with marketing professionals will ensure the best possible SEO results, greater traffic, and ultimately, ROI.

  1. You can include all the necessary information inside a video

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These days most of us live incredibly busy lives, and your average consumer doesn’t want to read long product descriptions and spend hours informing themselves. Putting all of this inside of a fun, informative, and engaging video can help your potential buyers learn everything they need to know in a matter of minutes. A well-made video will help you attract new customers, and develop your business further.

It can also improve the look of your website, making it look much more professional. Your customers will definitely appreciate your efforts in making your products presented in a simple, yet detailed way. So, don’t be afraid to invest some extra funds into making perfect video content! It might seem a bit expensive at the begging, but it will pay off big time, especially in the long run. Once your website starts receiving more traffic, you’ll be glad that you’ve decided to put additional effort into video production.

  1. It has a high return on investment (ROI)

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ROI is one of the most important indicators when it comes to the success of a marketing campaign. Statistical research shows many companies report a very good ROI from their video content. Even if you’re not ready to invest a larger portion of your budget in quality video production, you can still create a great video without much trouble. Video editor tools are evolving pretty quickly, and they’re becoming cheaper and cheaper by the day. Of course, it’s always better to seek professional assistance for video production, but no need to worry if you can’t afford it right now since there are tutorials and tools online that you can use to DIY the whole project! The important thing is to be creative!

All in all, videos are reported to have a great ROI, so including these in your marketing strategies might be the best choice you’ve ever made for your business.

Conclusion

Video production is a very important part of marketing nowadays.  A well-produced video can be a great way to connect with your audience and attract new customers.  Also, video media on your website is a great SEO tool, and it also helps you communicate your ideas much better.

Whatever you do, make sure to find a reliable marketing agency that can help you with these tasks. It’s an investment that could help your business grow and become more profitable.

About the author

John Marmolejo